Connecting information professionals across upstate New York.

Crafting a Personal Brand

C/SLA is offering a webinar on Crafting a Personal Brand on Wednesday, May 7, 6:30 p.m. – 7:30 p.m. (EDT).

The Crafting A Personal Brand webinar provides an overview of personal branding, including examples and analytical commentary by Chris Olson of Chris Olson & Associates, a consulting firm dedicated to creating and implementing marketing strategies for libraries and information providers. Learn about this fundamental component of marketing yourself and gain insight into managing others’ perceptions of you and your information services.

Price:  $5 SLA members; $10 Non-members

Registration: Please register by Monday, May 5th at You will receive additional registration instructions in a confirmation email.

Questions? Contact Deena Adelman at

Additional information about the session:

Everyone has a personal brand, whether it’s been crafted or not. People make impressions, and like corporate brands, personal brands are composed of basic branding components, all of which can be managed into a personal brand strategy designed to achieve a set of personal goals and objectives.

Led by Chris Olson, an expert in developing and managing the brands of libraries, information services and knowledge management groups, this session covers the basic components of a personal brand and provides insights into what works and what doesn’t.  Chris will also share the decisions and activities which brought a client to establish a highly recognized personal brand within and outside his organization, adding visibility to his expertise and the library.

Job seekers, independent researchers, embedded information professionals, knowledge workers seeking career advancement, students about to enter the workforce, retired professionals contemplating part-time work, and others are sure to find this 1 hour webinar informative and engaging.

Chris has been marketing and communicating the value of information services for more than 30 years with her firm, Chris Olson & Associates. She has a full roster of clients who rely on her abilities, resources and advice to guide their brands successfully. In 2012 Chris was named a Fellow of SLA in recognition of her contributions to and leadership in the profession.

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