Connecting information professionals across upstate New York.

Categorized | Professional Development

Competitive Intelligence webinar: Demystifying CI

Join the CI Division for another exciting webinar on Thursday, Oct. 4th at 1 pm EST. The following webinar is free to all! Please register ASAP, as space is limited!

Demystifying CI: Leveraging Existing Strengths to Build a CI Offering

Competitive Intelligence can be an intimidating phrase! Many librarians and information professionals are already providing CI services to their organization, without calling it “CI.”  Learn from a longtime SLA member how to use CI as an effective marketing tool to capitalize on your strengths as an info pro, including how to:

  1. engage in meaningful dialogue with your organization’s decision makers about the potential value of a CI service offering;
  2. generate ideas for CI projects that will positively impact your organization’s strategic direction;
  3. develop an effective process for CI projects–turning your already stellar research and organizational skills into CI assets; and
  4. repackage your research into a branded product that provides significant value to internal and external customers.


About the speaker:
Samantha Whitney is the Co-Founder and Managing Partner of Athena Research Consulting, a boutique human resources and competitive intelligence strategy consulting firm. She possesses over 20 years of experience as an information professional in a number of settings, including public, law and professional services , and as a sales and marketing manager for a global online service vendor.  In her last corporate role, Samantha successfully established and rolled out a CI capability, and then leveraged this experience to develop and expand a CI program for Athena Research Consulting.  Samantha is a Past President of the Illinois Chapter of the Special Libraries Association and received the award for Outstanding Achievement in Business Librarianship from SLA.  Samantha earned  a B.A. in English Literature from Kalamazoo College, and a Master of Information from The University of Michigan.

Comments are closed.

Save the Date!

Mark your calendars for the Spring 2018 UNYSLA Conference: Lead From Where You Are


When: April 13th, 2018

Where: Rochester, NY


Check back soon for more details!

Get Involved with UNYSLA

There are several ways to get involved including conference planning, board positions, networking events, and so much more! Send any inquiries to anyone listed on our About page or fill out our Contact Us form.

Quick Links

Thank you to our sponsors!

Thanks to our Sponsor!

Thanks to our sponsor, Ebsco Health! Interested in becoming a sponsor? Find out how.

Archived Posts