Connecting information professionals across upstate New York.

Categorized | Professional Development

Using social media for you: Professional branding on LinkedIn with Scott Brown

Last August, the PNW Chapter offered a webinar on using social media in the workplace, concluding with a brief look at how you might brand yourself using social media tools. In this follow-up session, Scott Brown of Social Information Group takes us on the next step in branding yourself, with a focus on LinkedIn. He’ll cover approaches for professional branding, writing for LinkedIn, basic and premium features to make yourself stand out, and using your LinkedIn network for maximum visibility as an information professional. Attendees will come away with tips for making significant LinkedIn profile improvements right now, as well as a framework for keeping your profile active and working for you.

To sign up go to:

Scott Brown is owner of Social Information Group, an independent information practice that focuses on the effective use of social networking tools for sharing and finding information. He has worked with libraries, Fortune 500 companies, startups, government organizations and individuals to help them understand and effectively use these tools for their clients and to drive increased visibility and connection. He is also a professional coach, specifically working with information professionals. His forthcoming book, “Social Information: Gaining Competitive and Business Information Using Social Media Tools” will be published by Woodhead Publishing in 2012. He has over 20 years of experience in library and information organizations, in public, academic and corporate settings. Scott is a regular speaker nationally on many areas of information work. You can reach him at scott@socialinformationgroup, connect with him on LinkedIn or follow him on Twitter.

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